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Professional Services

Oct 29, 2025

Over $100K Annual Savings for a Los Angeles Creator CEO

Bennett-On Media
Los Angeles, California
Kai Bennett is an LA, California–based creator turned affiliate marketing entrepreneur. He came to Gelt while shifting from brand deals and content production to a performance-driven affiliate model alongside a lean agency arm. Revenue was scaling quickly, but filings were messy, a large expense item needed review, and entity strategy was due for an upgrade. Kai wanted a plan that supported growth without over-engineering.
Industry
Digital media, affiliate marketing, and creator agency
Household
Single, supports parents and siblings
Engaged Gelt
Initial review in August 2024, strategy update in May 2025
Key Services Provided
  • Tax strategy and annual planning
  • Entity design and scenario modeling
  • QBI eligibility analysis and wage calibration
  • PTET timing and payment optimization
  • Mortgage interest and itemized deduction planning
  • Retirement plan design and contribution maximization
  • Bookkeeping cleanup and chart-of-accounts overhaul
Estimated Annual Savings: Over $100K

The Challenge

Rapid business evolution created mismatches between operations and the tax footprint. A $45K+ “taxes and licenses” line from the prior return needed clarification. Timing of PTET payments was not optimized. Home office and mixed expenses were inconsistently tracked. With a new home purchase on deck and profits accelerating, Kai needed an integrated plan for deductions, entity structure, and compliance that would scale with growth.

The Gelt Approach

  • We built a concise plan that captures near-term wins while keeping options open as the business evolves.
    1. Stabilize the foundation
      Reconcile prior-year anomalies, standardize categorization, and implement clear tracking for mixed expenses so financials are accurate and audit-ready.
    2. Prioritize quick wins
      Align housing, charitable, and interest deductions with an itemization plan that preserves liquidity and keeps documentation tidy.
    3. Right-size the entity
      Model current and alternative structures, then select the path that balances today’s rules with tomorrow’s flexibility.
    4. Tune compensation and retirement
      Set W-2 and plan contributions to match cash flow, tax targets, and long-term wealth building.
    5. Coordinate payments
      Schedule state and related remittances to support favorable federal treatment and a consistent paper trail.
    6. Clarify QBI position
      Define how revenue is earned, support wage thresholds as needed, and maintain a defensible file.
    7. Build risk and growth guardrails
      Review contractor classifications with counsel, codify operating policies, and add checkpoints that scale with the business.
  • Curious how Gelt helps creators unlock meaningful tax savings?

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    Results & Impact

    What is already accomplished

    • Expense review opened and reconciliation in progress for the $45K+ prior-year line.
    • Bookkeeping standards refreshed to split officer comp and tighten mixed expense tracking.
    • Primary residence strategy selected for the new home to retain itemization benefits.

    Modeled and in motion for the next 12 months

    • PTET planning: Federal tax benefit on state payments captured through proper timing.
    • QBI unlock: Reclassification and wage calibration to support a 20 percent deduction where eligible.
    • Mortgage interest itemization: About $36K of deductible interest improves the Schedule A story.
    • Retirement maximization: Higher W-2 supports up to about $70K of tax-advantaged savings.
    • Compliance resilience: Contractor classification review with counsel to reduce penalty risk.

    Projected impact

    • Combined effects from QBI, PTET timing, retirement contributions, itemized mortgage interest, and cleanup-driven adjustments are modeled to deliver over $100K in annual tax savings, with upside as profits scale.

    Conclusion

    Kai did not need an aggressive tax trick. He needed alignment. By pairing bookkeeping discipline with targeted deductions, a PTET playbook, and a flexible entity path, Gelt turned rapid growth into a tax-efficient plan that will scale. The result is clarity today and options tomorrow.

    Gelt took my messy growth phase and gave it structure. I finally know what to do, when to do it, and how it adds up

    — Kai, Digital Creator

    Disclaimer: This case study is based on a real client engagement. Certain names, locations, and identifying details have been changed to protect client confidentiality. The challenges, strategies, and outcomes described reflect actual facts. Show more

    This material is provided for informational and educational purposes only. It does not constitute, and should not be relied upon as, tax, legal, or accounting advice. Each individual’s circumstances are unique, and readers should consult their own qualified professional advisors before making any decisions.

    To comply with U.S. Treasury Department regulations (Circular 230), we inform you that any tax information contained in this communication is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding penalties under the Internal Revenue Code, or (ii) promoting, marketing, or recommending to another party any transaction or matter addressed herein.
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